The Peninsula group has a unique identity among the world’s leading hotels. Established in 1928, they now operate prestigious luxury properties in ten major cities. These include the flagship in Hong Kong, plus Shanghai, Tokyo, Beijing, New York, Chicago, Beverly Hills, Bangkok, Manila, and Paris, with London under development. Peninsula is a living legend, the name synonymous with luxurious comfort and impeccable service.

Carson joins The Peninsula Hotels with over 15 years experience in Marketing and Communications within the luxury retail sector. In 2003 he worked at in New York as Associate Director/Public Affairs for the Diamond Information Center, as well as being on the World Diamond Council as the United States Spokesperson. He subsequently spent 12 months at Harry Winston as Creative Communications Director.

Since 2008 he has been with the globally renowned Tiffany & Co as Senior/Group Director, Global Public Relations and Communications, where he has been responsible for all global corporate and consumer media relations and special events programs, as well as creating all brand communication guidelines.

When asked for comment Carson said:

“After 15 years in the jewellery industry, I have found this category to be an incredibly rich experience, and one that has prepared me to take on my new role with the Peninsula Hotels. I look forward to exploring a different facet of the luxury space and creating new ways to reveal the emotional purpose of this revered and storied hospitality brand. I greatly appreciate all the efforts of the Society team throughout the recruitment process and so valued their insight into their clients, as well as professional approach”

Carson and his family are in the process of immigrating to Hong Kong and we wish him well with his new role.