Tahera Dudhwala – previously of MEC, Marmaland Media and TopTriangle – will be joining Dawsons Music as their new eCommerce Manager. She is a specialist in both SEO and PPC-based eCommerce disciplines, which Dawsons deems vital for the development of its online business.

Dawsons Music is one of the largest general musical instrument retailers in the UK, with a significant store estate and a rapidly growing online presence, They have an extensive heritage and a flawless reputation as purveyors of the finest quality instruments to both students and masters alike. Dawsons see their online channels as the key area for growth. Their complex fulfilment system is already geared up to deliver next-day to customers anywhere in the UK. Tahera’s role will enable them to become more prominent in online searches, and to drive increased revenue generation from their current platform and commercial partnerships.

We wish her every success in her new position.