We are pleased to announce the appointment of Bryan Tyrer as Sales Director of Dailycer UK.

Bryan joins Dailycer from Dairy Crest, where he was doing an interim role leading the development of their Morrisons and ASDA business unit. He began his career in FMCG as a National Account Manager (NAM) for Kellogg’s. In 2000, he was made Director of Sales Development for Rank Hovis McDougall (RHM), now part of Premier Foods. He subsequently joined Dairy Farmers of Britain as Sales Director, and Group Customer Service Director. Between 2008 and 2010 he ran a private consultancy called SOIK Management Solutions.

Dailycer was founded in 1970 as a crunchy muesli factory in Tilburg, Holland. Today, it is a large, diversified, high-capacity producer, which manufacturers delicious Private Label breakfast cereals and cereal bars for many of the leading European food retailers.