Peter Eliot has been brought into the Mandarin Oriental Hotel Group team in London to coordinate, execute and champion the group’s global guest recognition and loyalty efforts by leading overall operations & design of the Fans of M.O. programme. This role is responsible for driving programme health and penetration in market, as well as ensuring effectiveness in achieving retention and brand loyalty.
Mandarin Oriental Hotel Group is an international hotel investment and management group with luxury hotels, resorts and residences in sought-after destinations around the world. Having grown from its Asian roots over 50 years ago into a global brand, the Group now operates 36 hotels and seven residences in 24 countries and territories, with each property reflecting the Group’s oriental heritage and unique sense of place.
We began our search to find successful candidates with prior experience in loyalty management, consumer marketing and customer experience design. We focused on candidates who had an understanding of key drivers of customer behaviour and loyalty KPIs, together with experience in loyalty program development, customer strategy, and core program operations.
Peter has over 13 years of experience in industry leading customer and loyalty businesses in both the Airline and Hotel industries. He held the commercial and operational responsibilities across the European region for the award-winning hotel loyalty programme GHA DISCOVERY, part of the world’s largest collection of luxury individual hotels, Global Hotel Alliance.
When asked for comment, Peter said: “I am very excited to be joining the iconic Mandarin Oriental Hotel Group. It is a time when travel is seeing some amazing post covid recovery and I am looking forward to working with the team on enhancing their already incredible guest experience through their Fans of MO loyalty programme.
A huge thank you to the Society team (in particular James and Barbara) who have made the recruitment progress such a positive and professional experience and have supported me at every stage”.