Peninsula Paris appoints new Director of Marketing

Society is delighted to announce the recent appointment of Sophie Gachet as Director of Marketing at The Peninsula Paris, part of The Peninsula Hotels Group; one of the leading five-star luxury hotel groups worldwide.

The Peninsula Hotels, owned by HongKong Shanghai Hotels is widely regarded as the premier luxury hotel group in the world. The Peninsula Paris operates as their European Regional Headquarters and occupies an iconic 20th century palatial property in the 16th Arrondisement. As the Director of Marketing, Sophie will be responsible for the Sales and Marketing strategy, as well as all aspects of PR and Brand Communications.

As has become a prevailing theme for The Peninsula Hotels within this function, we conducted a global search for the very best in sales, marketing, and communications professionals from across the five-star luxury hotels sector, and the luxury fashion and retail industry. Through our market investigations we have found that the pace of change and consumer demand within luxury retail provides a degree of innovation and agility when maintaining a refreshing approach within a heavily saturated hospitality market. This is especially the case within gateway metropolitan settings.

Sophie began her career in Product Management and Marketing, quickly establishing her commercial zeal at Tag Heuer. She now joins The Peninsula Paris after a successful 15-year career within Louis Vuitton. Here she developed new categories from scratch, leveraging both her product and brand experience; led numerous high-profile collaborations, and was instrumental in Louis Vuitton’s developing digital marketing strategies.

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